We always go the extra mile
Our aim is to set new standards in dog accessories. We don't think in terms of margins, but in terms of solutions. Every product is created with the view of a dog behaviour therapist and a dog scientist - from real life, not from theory. While others just sell, we change the market. We only use materials that we would also use for our own dogs. We test, improve and develop further - until it really fits. And we show that there is another way: safe accessories instead of dangerous ropes. Wide, padded Leashes instead of narrow chokers. Responsibility instead of trends.
Expertise is not a secret science
We know how unsettled many dog owners are. How easy it is to fall for self-proclaimed experts. And how often good intuition is replaced by bad advice. That's why we make our knowledge accessible - free of charge, easy to understand and practical. In our online dog school. In our podcast. With training plans, workbooks and tips to help you and your dog progress. We give you the tools you need not just to "train" your dog, but to really understand him. Because only those who understand can take responsibility. And that is exactly our goal.
We believe in change
Vitomalia was created because we realised what was missing. And because we no longer wanted to stand by and watch dodgy products become the norm. We want to take responsibility. For your dog, for you - and for the market. Yes, we want to sell. But not at any price. Our drive is greater: we want the bar to be raised. That imitators are forced to become better. Because in the end, every dog benefits. And that's exactly why we keep going. Every day.
